When you’re part of the biggest band on the planet, it’s only a matter of time before you find yourself gracing the world’s most famous billboard. That’s exactly what happened to BTS’s Jung Kook, who is now the newest face of Calvin Klein’s denim and underwear lines. He’s joining an impressive lineup of celebrity ambassadors including Michael B. Jordan, Kendall Jenner, and FKA Twigs, to star in the American megabrand’s spring campaign.

For Jung Kook, posing for a global campaign was a bit more nerve-wracking than performing for millions of fans. “I think I’m more nervous about seeing myself on a billboard,” he admitted. However, he was relieved when both his friends and BTS’s ARMY (aka their die-hard fans) gave their seal of approval.

Since BTS went on a musical hiatus late last year, the band members have been busy landing their own high-profile fashion endorsements. Along with Jung Kook’s Calvin Klein deal, RM stars in Bottega Veneta’s spring campaign, Suga teamed up with Valentino, Jimin collaborated with Dior and Tiffany & Co., J-Hope joined forces with Louis Vuitton, and V signed on with Celine. There are also rumors that singer Jin might be next to score a massive campaign.

The fashion world has been keeping a close eye on BTS for quite some time. The group has a long history of rocking designer threads, with Dior’s Kim Jones creating their tour uniforms back in 2019. BTS also made headlines in 2021 when they donned head-to-toe Louis Vuitton at the Grammys and later became brand ambassadors for the luxury label.

Last year, BTS members made waves during fashion month, with their presence at shows hinting at future partnerships. Suga was spotted at Valentino’s couture show, while J-Hope and Jimin were seated front and center at Dior. Meanwhile, RM attended Bottega Veneta’s presentation, signaling his forthcoming collaboration with the Italian luxury brand.

As their hiatus continues, we can’t wait to see what other fashion adventures the BTS members embark on – especially if they keep bringing their incredible style game and legion of devoted fans along for the ride.