Coors Light celebrates LGBTQ+ Pride with long-standing support and virtual parade stream

Oh, honey! It’s that time of the year again when we dust off our rainbow flags and show our true colors. And who better to help us celebrate than the ice-cold brewski masters at Coors Light? These fabulous folks have been backing the LGBTQ community for almost 20 years, showing they’ve got just as much pride as we do! Their sponsorship of the Center on Colfax and the Pride Parade has helped make Denver PrideFest the biggest LGBTQ shindig in the Rocky Mountains. This year, Coors Light will be streaming the Denver Virtual Pride Parade online, so we can all sashay from the safety of our living rooms.

But don’t go thinking this is just a fling for Coors Light! Oh, no! They’re in it for the long haul, working with fabulous organizations like Human Rights Campaign, Matthew Shepard Foundation, and Out & Equal. Molson Coors also partners with local LGBTQ groups in key cities, supporting them with over $100,000 in annual donations through the Tap Into Change program. These fab funds have amounted to nearly $600,000 in the last decade for LGBTQ and HIV/AIDS nonprofits. Yas, queens!

What’s more, Molson Coors is bringing fizzy to the party! Last year, they teamed up with the Human Rights Campaign for a groundbreaking three-year, $1 million partnership to promote equality. So raise a glass of Vizzy, the brand’s vitamin C-loaded hard seltzer, to that!

Not only does Coors Light want to celebrate Pride with us, but they also want to make sure we do it safely. They’re offering Coloradans the chance to win $10 rideshare codes and even a sweepstakes to win $500 in rideshare credit! So if you’re ready to party responsibly this Pride season, head on over to www.coorslight.com/pride to enter.

A big shoutout to the folks at Coors Light for being fabulous allies to our community! Here’s to a frosty beverage and a fantastic celebration! Cheers, darlings!

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