Oh, the joys of browsing the internet on your phone! Waiting for what seems like ages for a page to load only to realize you clicked on the wrong link? Yeah, we’ve all been there. But, my friends, there is good news! Google has brought us the AMP project (Accelerated Mobile Pages) to save us from our slow-loading nightmares.

Now, I know what you’re thinking – “Great, but what does that mean for me?” Well, it means faster loading times and a smoother experience when you’re on your phone. The AMP technology has been designed to speed up page load times and is now being used by many of your favorite sites, like the BBC. Pretty cool, huh?

However, with these fancy new fast-loading pages comes a tiny little detail you should be aware of: data collection. In order for the BBC (and its advertising partners) to provide you with personalized ads based on your browsing habits, they need to collect some of your data. It’s not all doom and gloom, though, as you have the power to manage your consent settings for data collection on AMP pages. Who doesn’t love having control?

If you’d rather not receive personalized ads when browsing outside of the UK, you can simply reject data collection while still enjoying the lightning-fast AMP experience. No hard feelings, and you’ll still see ads – they just won’t be catered specifically to your interests. Alternatively, you can change your consent settings by clicking “Ad Choices / Do not sell my info” in the footer of the page whenever you feel like it.

So, the choice is yours, my internet-surfing friends! Whether you’re pro-data collection for personalized ads or you’d rather stick with generic ones, the most important thing is that we can all enjoy a faster and more efficient browsing experience. Thank you, AMP technology!